The method of automated acquisition and processing of data regarding the balance of at least one type of object at the point of sale of goods, in which the demonstration trade equipment located at the point of sale of goods, which has at least one basis for the location of objects, is used. The specified demonstration trade equipment contains at least one measuring device, thanks to which electronic data is periodically received at the input of the electronic computing device. Compare the specified received data with the data of the database about the object with the same identifier associated with the relevant point of sale and/or demonstration trade equipment, and/or the basis for the location of these objects of demonstration trade equipment. According to the specified algorithm, the quantity indicator is calculated based on the mass of one unit of the object, and, if it is necessary to obtain the quantity indicator or the mass indicator, based on the received static image, according to the given algorithm for recognizing graphic spatial images, objects are identified and the quantity indicator is calculated or masses In the event that the received or calculated indicator of the number or mass of objects differs from the received or calculated indicator of the number or mass of objects, which was obtained from the previous notification regarding the same objects, these indicators are compared.