- It could be a smell, like the smell of horse sweat from the seats of a Ford Mustang,
- It could be a melody, or a set of sounds, like the sound of a Harley Davidson engine,
- It could a hand gesture,
- It could be a dance,
- It could be the interior design of a cafe,
- It could be the shape of a water bottle.
So there can be a lot of options here.
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