Why register a Trademark? A trademark is a means of individualization that distinguishes your goods and services from those produced or provided by others.
The logical advantage of registering a trademark is that you get the exclusive right:
- First, to use the trademark.
- Second, to prohibit its use by others.
- Third, to allow such use by others
This way you will secure your brand for years to come, because you have no guarantee that an unscrupulous competitor will not want to register your trademark, especially if your business develops quickly and well, and then demand that you stop using it.
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