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Dmytro Bondarenko is a Ukrainian patent attorney.
In this video, he speaks about why trademarks should be registered when first starting a business.
- Commercial activity requires a certain way of identifying goods or services. And the simplest way of identification is the use of a trademark which can be advertised, and which is memorable to consumers.
- A trademark is a certain identifier, which can build up value, and reputation overtime.
- The existence of a trademark ensures that financial expenses and labor of workers, aimed at promoting a certain good or service, are not wasted. Therefore, it makes sense to register a trademark, and to register that trademark when first starting the business, in order to avoid the risks that the same or similar mark will be registered by other person(s).
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